Ahead of World AIDS Day 2016 on December 1st, global sexual well-being brand Durex as part of its #CondomEmoji campaign, on Monday unveiled the “Umbrella with Raindrops” emoji as the unofficial sex emoji. Durex with this ongoing #CondomEmoji campaign hopes to persuade those concerned to bring a condom emoji to life on every smart phone in order to help young people communicate about safe sex.
“We believe the naming of “Umbrella with Raindrops” as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda,” said Volker Sydow, Global Director, Durex.
This campaign is trending on Twitter and other social media platforms with many, especially young people giving this idea a positive nod. Here are a few reactions,